Lecture at the TU Kaiserslautern
Yesterday the last lecture of the lecture series “Entrepreneurship and Digital Management” took place at the TU Kaiserslautern.
During this event, interested students had the opportunity to attend a presentation by our CSO Kai S. Utzinger and Lucas Pulkert, the Founder & CEO of Von Jungfeld, on the topic “Brand Builing & Sales Strategy for Startups“.
The two experienced entrepreneurs were able to offer interested parties a practical insight into the sales strategy and marketing of start-ups.
The positive response and the large number of questions from the students underlined the interest and importance of this topic.