The Zukunftsregion Westpfalz was looking for an innovative idea to market the region’s special sights and boost tourism.


The aim of the project was to carry out an innovative location marketing campaign for the West Palatinate region and to bring the attractions of the West Palatinate closer to the users with the help of the latest technology.


The “Digital Beercoaster” symbolizes in a special way the combination of landscape highlights, Palatinate joie de vivre and technological competence.
By scanning the map on the front of the coaster with a specially developed free app, 3D objects become visible. In addition, the app offers the possibility to be forwarded to impressive videos of special Westphalian places. The solution also enables new objects to be installed in the future.