SIGHTSEEING REDEFINED – WITH THE AUGMENTED REALITY APP FOR THE CITY OF LUXEMBOURG

PROBLEM

Luxembourg City marketing planned the implementation of a completely new tourism experience as part of the city’s digitization strategy. The idea was the implementation of a smartphone app, which allows for a new way to experience historical buildings and sites.

Objective

The AR app “VdL-AR” was developed by ZREALITY and offers a completely new AR-Sightseeing experience, allowing a visitor with smartphone to revive historical sites and buildings. For this purpose visitors point the smartphone to a building when reaching a hotspot in the course of a city tour. The app automatically recognizes the building and then accurately overlays an image of the building from the past exactly at the right position. The app also allows you to navigate through several eras of time and provides more useful information. Therefore, reality and virtual information merge into a unique experience. In addition, the user is informed automatically by notification when he has reached a hotspot with retrievable information.
The app was conceptualized and developed by ZREALITY, a company of the DDG – Digital Devotion Group. Accomplished by integrating the latest AR image recognition technologies into the AR App and create a perfect illusion. The app is available vor smartphones and tablets using Android and iOS.

Solution

The AR app “VdL-AR” was developed by ZREALITY and offers a completely new AR-Sightseeing experience, allowing a visitor with smartphone to revive historical sites and buildings. For this purpose visitors point the smartphone to a building when reaching a hotspot in the course of a city tour. The app automatically recognizes the building and then accurately overlays an image of the building from the past exactly at the right position. The app also allows you to navigate through several eras of time and provides more useful information. Therefore, reality and virtual information merge into a unique experience. In addition, the user is informed automatically by notification when he has reached a hotspot with retrievable information.
The app was conceptualized and developed by ZREALITY, a company of the DDG – Digital Devotion Group. Accomplished by integrating the latest AR image recognition technologies into the AR App and create a perfect illusion. The app is available vor smartphones and tablets using Android and iOS.

OUTLOOK

In the future, the app will extended to significantly more than 10 hotspots and more information will be available. Advertising / shopping solutions for the retail trade, information on hospitals and public institutions and much more are conceivable.

Download the app “VdL-AR” from the Apple App Store oder Google Play.