Yesterday the last lecture of the lecture series “Entrepreneurship and Digital Management” took place at the TU Kaiserslautern.

During this event, interested students had the opportunity to attend a presentation by our CSO Kai S. Utzinger and Lucas Pulkert, the Founder & CEO of Von Jungfeld, on the topic “Brand Builing & Sales Strategy for Startups“.

Ringvorlesung TU Kaiserslautern Entrepreneurship und Digitales Management

The two experienced entrepreneurs were able to offer interested parties a practical insight into the sales strategy and marketing of start-ups.
The positive response and the large number of questions from the students underlined the interest and importance of this topic.

Vorlesung brand building & sales strategy for Startups

 

Posted in DDG